◉The Better Price uplifted price Open the partner account
paid
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The Better Price / the funding
Why the offer exists

Who pays for the uplift

An uplift is money the operator does not collect when a boosted selection wins, in exchange for the stake being placed on that selection rather than another. This page sets out who pays, what the operator receives in return, and what the desk will not claim about it.

Desk spec
added value per offer
2.42
added value in the month
1,304.00
as a share of the stake
12.1%
offers in the month
540
staked
10,800.00
whole stake boosted
168
The uplift barsample B / three offered selections, market price against boosted price
selection one2.50 → 3.00+20.0%
selection two4.00 → 4.50+12.5%
selection three1.80 → 2.00+11.1%
the market price is the number the same selection carries everywhere else; the boosted price is what this offer quotes for it. Across the 540 single-selection boosts sampled the mean market price was 2.75 and the mean boosted price 3.17, a mean uplift of +15.3%, and the mean implied chance of the selection fell from 39.8% to 34.6%.
Direct answer

The uplift is paid by the operator out of its own margin, and it buys the stake that would otherwise have been placed elsewhere or at a lower value. Measuring it is arithmetic; attributing a motive to it is not something this desk claims to do.

What the uplift costs the operator, arithmetically

When a boosted selection wins, the operator pays the difference between the boosted price and the market price on the capped stake. When it loses, the operator keeps the stake as normal. The cost of a boost programme is therefore the expected value it transfers, which is the same number the reader receives.

Worked example / sample J, a month of boosts

  1. 540 offers at a mean stake of 20.00: 540 x 20.00 = 10,800.00 staked
  2. the added value per offer at the mean uplift and mean cap: 2.42
  3. transferred across the month: 540 x 2.42 = 1,304.00
  4. as a share of the stake placed: 1,304.00 / 10,800.00 = 12.1%
  5. offers with the whole stake inside the cap: 168 of 540
The programme moved 1,304.00 of expected value on 10,800.00 staked in the month - a real transfer, and a modest one per unit.

Note what that figure is and is not. It is the expected value the offers add. It is not a claim that the reader ends the month up: the same month also carries the ordinary margin on 10,800.00 of stakes, which is much larger.

What the desk will not claim

  • It does not claim the offer exists to cause harm, to trap a reader, or for any reason beyond the arithmetic.
  • It does not claim a boost is a good or bad decision for any particular reader. That depends on a stake and a bankroll the desk does not know.
  • It does not claim the operator can predict the selection. A boost is written on a selection the operator has already priced.
  • It does not rank offers, name an operator, or recommend taking one.
  • It does not present the 12.1% transfer as a return. It is a share of expected value, not a payout ratio.
What the uplift is worththe same arithmetic from the reader sideEvery figure in one placethe month and the samples togetherAbout this deskhow the desk is funded and what it refuses to do