◉The Better Price uplifted price Open the partner account
paid
Affiliate disclosure. The partner link in the masthead and in the band beside the copy on this page is a sponsored link to a partner operator, and this site may be paid if you open an account through it, at no extra cost to you. It carries rel="sponsored noopener" and opens in a new tab. A desk about a price that is better than the market should not leave its own funding unsaid: one link funds the site, no operator is named, rated or recommended anywhere on it, and it prices no real offer.
The Better Price / the revert
When the better price is not paid

When the price goes back

An uplifted price is an offer, not a property of the selection, and an offer can be withdrawn. This page takes the 78 reverts in the sample apart, gives each route its own arithmetic, and separates the routes the reader can affect from the one they cannot.

Open the partner accountWhat the uplift is worth
Desk spec
boosts sampled
540
settled as boosted
85.6%
the price reverted
14.4%
a changed selection
43.6%
a resettled market
28.2%
palpable error
10.3%
The uplift barsample B / three offered selections, market price against boosted price
selection one2.50 → 3.00+20.0%
selection two4.00 → 4.50+12.5%
selection three1.80 → 2.00+11.1%
the market price is the number the same selection carries everywhere else; the boosted price is what this offer quotes for it. Across the 540 single-selection boosts sampled the mean market price was 2.75 and the mean boosted price 3.17, a mean uplift of +15.3%, and the mean implied chance of the selection fell from 39.8% to 34.6%.
Direct answer

A boosted price reverts to the market price when the selection it names stops existing as named, when the market is resettled, when the final slip differs from the offer, or when the operator declares the price a manifest error. In the sample 14.4% of boosts reverted.

Four routes, in the order of how much a reader controls them

  1. A changed selection (34 of 78 reverts). A runner is withdrawn, a player is ruled out, a market is renamed. The price attached to the old name does not carry to the new one. This is ordinary market mechanics and it is usually announced.
  2. A resettled market (22 of 78). The market is taken down and repriced while the offer window is open. The boosted price is not held across the reset. Placing inside a live market is the reader-side control.
  3. A changed slip (14 of 78). The boosted selection is not in the final slip, or a leg is removed after the price was shown. The uplift applies to the slip as placed, not as offered.
  4. A declared error (8 of 78). The operator determines the price was a manifest mistake rather than an offer. This is the only route with no reader-side control, and the only one that is a decision rather than a mechanic.

Three of the four are the same thing: an uplifted price is written against a selection that has to keep existing. That is why the conditions spend more words on eligibility than on the price.

What a revert costs, in the sample

Worked example / the mean revert across 78 offers

  1. the mean uplift on a sampled offer: 0.42 of price on a mean market price of 2.75
  2. the mean cap: 15.8, so the boosted stake is 15.8
  3. the uplift if it wins at the boosted price: 15.8 x 0.42 = 6.64
  4. settled at the market price instead: the uplift paid is 0.00
  5. across the 78 reverts at a mean stake of 20.00: 78 x 20.00 = 1,560.00 staked with no uplift
  6. in expected value, at the mean implied chance of 36.4%: 78 x 15.8 x 0.42 x 0.364 = 188.44 not added
A revert does not cost the stake; it removes the uplift. On the sample that was 188.44 of expected value across 78 offers, against 1,304.00 added across the whole month.

What to read before assuming a revert

  • Read the eligibility list for the market you intend, not the price.
  • Keep the boosted selection in the final slip.
  • Expect the ordinary market price when a selection is withdrawn, and check whether the offer names a replacement.
  • Treat a declared error as a term of the offer rather than as a failure, and read it in the conditions before the price.
  • Remember that a revert is not a lost bet. The stake is priced normally; nothing else about it changes.
Which selections qualifythe exclusions the four routes come fromSettlement at the boosted pricehow a paid boost is calculatedBefore you take an offerthe five figures to read first